Reddit is ultimately the center of all internet viral activity. With over 430 million active users and billions of monthly visitors, the platform is one of the most active online communities. Not to add that content from Reddit does extraordinarily well on social media. Here’s the thing: marketing on Reddit may be difficult for firms who don’t “understand” the site. You will be dissatisfied if you approach Reddit like you do your other social media channels.
What is Reddit?
Reddit, the self-proclaimed “home page of the Internet,” principally consists of a webform and a news website. Reddit users contribute information mostly in the form of links, images, and videos. The pertinent postings and comments are then “Upvoted ” or “Downvoted.” Downvoted content (sometimes irrelevant, contentious, or spammy) sinks to the bottom, while popular Upvoted content rises to the top.
Upvotes are crucial since they assist push a content to the top of the website rankings. This implies that they are a method for assessing how many people love the stuff you view, similar to Instagram’s like button.
It may seem like everyone except you is receiving upvotes, lagging you behind. There is, however, a solution to this issue, and it consists of outsourcing your Reddit participation. There are several websites like upvote.shop that provide reasonable engagement services that allow you to purchase Reddit upvotes for your efficient promotion.
Beyond Reddit’s top page, discussions are organized into various groups called “subreddits.” Without exaggeration, there is a subreddit for practically everything. Reddit is technically not a social media platform, although some critics may argue differently. Although user profiles are restricted, the ability to “like” (via Upvotes), comment, and submit content is comparable to the most popular social networks.
Reddit’s audience is primarily male and significantly younger than usual. There are active communities for fitness, beauty, and more on the platform, which is still mostly linked with gaming and fandom culture.
The challenge of Reddit advertising
Reddit may initially appear to be the optimal place for marketers and companies to interact with customers. However, as with any social network, you cannot simply flood users with links and expect them to participate. This is especially true on Reddit, where a strong feeling of community is essential to its success. Users despise those that attempt to sell to them without making any contributions to the community.
Moreover, Reddit users are typically antagonistic toward thinly veiled advertising tactics. Consequently, a great number of subreddits have clear advertising bans. Reddit marketing demands rigorous compliance with anti-spam guidelines. Does this mean that Reddit is anti-business? Absolutely not. They have a straightforward stance on self-promotion. There are no limitations on corporate membership on Reddit. The secret for these organizations is to prioritize community relationships and value before sales.
Follow this suggestion for anyone interested in marketing on Reddit:
“Do not spam links or ask others to blindly upvote your own material. Why? Because Reddit is a community, not a platform for advertising.”
Marketing on Reddit is achievable via promotional posts. Oh, and debates about brands and products are extremely popular on Reddit. People appreciate the forum for business discussions because every content is authentic and unvarnished (hint: no brands butting in). Businesses have a place on Reddit; simply acquaint yourself with the platform prior to posting.
How should one thus approach Reddit marketing?
Even if you have no plans to build a corporate presence on Reddit, you should at least be aware of how brands leverage the network. In addition, Reddit is a wonderful venue for performing market research and staying current of industry and broader trends. Here are some brand-specific recommendations for leveraging Reddit for marketing and business purposes.
Discover consumer feedback and suggestions
As indicated previously, Reddit is a potential treasure trove of business-related discussions.
From your audience’s favorite goods to what people are saying about your competition, it is simple to identify customers seeking assistance and recommendations. However, in this circumstance, you should not intervene or take action. Instead, just listen. By monitoring talks around your products or competitors, you can acquire a better picture of where you are succeeding, where you may be falling short, and how you can improve.
These types of conversations abound on Reddit, and your business should be aware of them. Explore industry-specific subreddits to obtain a deeper insight of customer patterns and sentiments. You collect Internet-wide messages and postings and transform them into usable data for your organization.
Discover unique user-generated material
Reddit includes a lot of user-generated information, such as product images and customer reviews, in addition to consumer inquiries.
Customer photos are perfect for social media networks like Instagram. In the meantime, the fact that Redditors are praising your brand is a prime example of social proof that lends your business considerable legitimacy. A simple online search will reveal brand champions and consumer success stories.
Provide help and recommendations to your audience
Support over sales is likely one of the most effective Reddit marketing strategies. Numerous brands have specific subreddit groups for asking inquiries and resolving problems. This offers a direct connection between your brand and your customers, as well as a public forum where individuals can seek out future answers and product recommendations. Some businesses, such as Corsair, use Reddit as an extension of their existing customer support activities. This enhances brand recognition and illustrates your commitment to serving clients.
Utilize AMA events to increase your community’s visibility
If you are part of a larger brand, you can engage directly with community members by leveraging your influence.
Reddit’s AMA (ask me anything) sessions are a popular approach to communicate with fans organically by answering questions and exhibiting your brand’s personality. AMAs are typically held in connection with a promotion or the introduction of a new product. Instead of pushing your goods, communicating with the audience is the secret to a successful AMA. Some of Reddit’s worst (and most infamous) AMAs have been the consequence of shameless self-promotion.
Utilize a personal account to interact with customers
This is a modest suggestion that should be mentioned. You should avoid approaching Redditors if your account is absolutely dormant. To demonstrate to your community that you are not a spammer, it may take time to accumulate site posts and comments. Nevertheless, the work is worth it.
Some businesses sidestep this by communicating with customers using non-business, personal accounts. This is an excellent method for approaching Reddit members without imposing a corporate “mark” on your presence, similar to how brands execute employee outreach activities.
In your contacts with Redditors be human
This may sound apparent, but brands should communicate honestly and without jargon with their customers. A distinct and approachable brand voice is usually always a good idea, but it is a need on Reddit, where authenticity is highly prized.
Reddit marketing is undoubtedly tricky. However, firms interested in industry trends and client sentiments should study this platform.