Have you ever considered how a decent site design might help your company reach new heights of success? In this blog, we’ll go through five website design recommendations that will help your company grow.
The website of your firm is crucial to its success. It allows internet customers to communicate with your company. Whether your site is solely for informative purposes or to offer items or services, it must be appealing, user-friendly, and well-designed.
Don’t make the mistake of assuming that a poor website designer in surrey would suffice. It is well worth your time, effort, and money to create a high-quality website that accurately represents your company.
There are three main strategies to consider whether you are developing a website from the ground up or renovating an existing one:
- Take charge of the project.
- Use the services of a reputable web design firm.
- Create a cookie-cutter website by using templates.
Typically, the decision is based on how much time and money you are willing to put into the project. All three of these options can be scary if you have never developed a website before.
If you have a huge budget, hiring a design agency is most certainly the best solution. This will enable you to create a fully personalized website that will assist your business project with a professional online image.
Another alternative is to create your own site if you want to save money or if you wish to be in command of everything. Keep in mind, too, that you’ll need to devote a significant amount of time to studying web design before you can construct a site that’s suitable for your company.
The third alternative, relying on templates for your site, is a nice compromise between hiring an agency and building your own site. In essence, you plug in your company’s details into a professionally prepared template.
This solution is simple and inexpensive, making it an excellent fit for almost any business. It enables you to profit from the advantages of a professionally created site without having to pay a hefty sum of money.
Templates also speed up the process, allowing you to get your site up and operating in a matter of minutes.
Here are some special website design recommendations to assist you make your website more appealing while also increasing your revenue.
1. Excellent Web Design Elements
Even if you’ve never worked with website design before, you’ll be able to recognize good web design when you see it. Whether you’re starting from scratch or using templates, these four elements of good design should be kept in mind:
- Grid structure that is well-defined
- Navigation is simple and intuitive.
- A well-made design
- Features and a mobile-friendly layout
The website design suggestions that follow dig deeper into each of these issues so that you can see how important they are in effective design.
A well-defined grid structure is number two.
When you hear the word ‘grid structure,’ you’re just referring to how the website is laid out. You can think of it as the site’s fundamental structure. In some ways, it’s similar to the rule of thirds in painting or photography. The design comes together beautifully on its own after you get the grid layout right. Apple’s website is an excellent example of a site built on a clean, uniform grid framework.
All you have to do is look at how the content on the page is spaced to see the underlying grid structure. Are there identical margins on both sides of the page? Is each content part on the page proportional to the others? What is the content’s spacing like? These characteristics can assist you in identifying the underlying grid.
There are a variety of grid structures from which to pick. Spend some time examining professionally built websites to see which grid system they employ.
Some sites, for example, use a simple four-column arrangement, while others use a typical 12-unit structure. The grid structure of your website design can make a big impact in how appealing it appears.
3. Easy-to-use navigation
One of the best website design ideas, because your visitors must be able to navigate your site effortlessly. If a visitor arrives on your website and is unable to figure out where to go to find the information they seek, they will leave and go to another site.
That is why, while developing a website, its navigational structure should be one of your main considerations. Begin by creating an easy-to-follow navigational framework for your material.
Next, determine the actions you want customers to perform once they arrive on your site. Then devise a navigational system to assist them in finding the information they require as fast as feasible.
On The New Yorker’s website, you can see a superb example of smart navigation. The navigation bar is straightforward and easy to understand. The site also makes use of sticky navigation to make it simple for users to find the information they need.
Ensure that your website’s navigation is accessible not only from desktop and laptop computers, but also from mobile devices. It’s critical to ensure that mobile users have the same level of access to your material as those who use traditional desktops.
Ask any Houston SEO company, and they’ll tell you that having a mobile-friendly website is a must if you want to rank high in the search results.
4. Maintain Brand Consistency
Your website’s design should be in line with your company’s branding. When someone visits your website, they should immediately recognize it as belonging to your company.
When it comes to creating your brand, consistency is crucial. That includes sticking to the same color scheme and branding as your other printed materials and signage. If your firm employs unique fonts, try include them in the design of your website to help strengthen your identity.
Of course, you should avoid making any design decisions that could make your material difficult to read. The most crucial factor is for customers to be able to read your content. After that, you can take efforts to ensure your design is well-branded.
What it comes down to is that you must keep your clients satisfied. If your visitors have a negative experience, they will most likely leave.
Worse, it’s unlikely that they’ll return. That is why it is critical to prioritize the whole user experience when developing your website.
Look no further than the Y-7 Yoga website for a fantastic example of branding in action. Their yoga classes are lighted by candles and use hip-hop music-inspired chants.
This is picked up on by the website, which helps to convey the same idea into the online realm. This ensures that the online and in-person experiences are consistent, which helps to reinforce the company’s brand.
5. Make Your Website Responsive to Mobile Devices
Making ensuring that a website can be easily accessed by mobile visitors is one of the most critical things you can do while developing it.
Mobile devices are used by more than half of all Internet users. As a result, it’s critical to ensure that your site works properly on smartphones and tablets.
I hope that these fantastic website design recommendations inspire you to reconsider your website and help you take your business to the next level.